UI Design

Your life in your pocket

Baz® is the first Mexican superapp, which allows you to have everything in one app. Users are able to control their money, manage their business and have the best entertainment at the same time.

The main goal in this project was to improve the super app dashboard in a way that user sees all the offer without representing a cognitive loads that exceeds them. During the redesign, we detected a strategy opportunity to improve the whole product value.

Role and duration

Sr UX/UI Designer.
Dupla: Andrea Copto. UX Research: Emilio Suárez.
December, 2021 to January, 2022.

Resume

Methodology used in this process was a Design sprint by Jake Knapp. Tools used were Figma, Marvel. Areas involved were UX research, Product design, UX/UI designers, client stakeholders (Marketing, finances, directors). We iterated and validated design hypothesis with usability testing with real customers

Current dashboard before redesign

Design sprint efforts

This are the key efforts that were achieved during this co-creation design sprint sessions:

Key activities

  • Set a goal
  • Sketch ideas
  • Choose an idea
  • Prototype
  • Test and validate

Key outputs

  • Get the business needs
  • Get the user needs
  • Generate a new strategy
All areas designing together!

Process

Main goal

The business goal was to improve the user conversion rate and downloads of the app. They had the hypothesis that the main problem why people was not downloading and using the app was because of the dashboard.

Problem statement

Along through the design sprint process we started to notice that the dashboard was not the main problem, the actual problem statement was the offer cognitive load. Users were getting overwhelmed in too many actions and services.

So, knowing this we decided to tackle the problem by clustering all the services and give a more smooth understanding. After a brainstorm of ideas and sketching everybody got to vote the best idea.

Usability testing

Once the idea was chosen, my dupla and I started with the lo-fi wireframes. After some iterations we designed mid-fi wireframes to prototype for the usability testings.

Meanwhile, UX research, worked on the conducting script that will guide the user in the process so we can get the highlights that will validate or not our hypothesis.